about us
a favorite of smart Hollywood moms and top magazine editors, and listed as the #1 item on children business list of “mama must haves: 20 products that made a difference over 20 years”, innies ‘n outies has set itself apart from all other kids’ clothing designers with an all-important twist...versatility.
most items in our collections of fun, fashionable, and functional clothing are reversible -- so quick stains (or forgetting to bring an extra outfit) are concerns of the past. each side of an innies ‘n outies garment is a complete look on its own, and the unique blending of incredible fabrics works in fantastic, always pleasing, and sometimes unexpected ways. complemented by a collection of cool, comfortable, cotton tees and karate & yoga pants to mix ‘n match – innies ‘n outies has got it all…and it's all machine washable and made in the USA!
innies ‘n outies, the versatile ‘n reversible clothing line for boys and girls, is the creation of two partners, eleonore rojas and abbe murray-coté, both third-generation fashion and textile industry entrepreneurs, who happen to have met through, who else, their kids.
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